NationalFloors Direct
National Floors Direct

Parent Company of Fast Casual Dining Powerhouse, Fresh & Co., Hires National Floors Direct to Install & Maintain Flooring at Over 50 Locations

Fresh & Co. is a New York-based restaurant and meal delivery service with a farm-to-table philosophy and community mindset. The family-owned company, with more than 50 locations in New York City and Westchester, New York, recently awarded National Floors Direct, one of the East Coast’s largest flooring providers, an exclusive contract to install and maintain all Fresh & Co. locations, including Fresh & Co., Cafe Metro, Create Ditmars, Kyma in Hudson Yards, Kyma Flatiron, and Elea Upper West Side.

National Floors Direct

Fresh & Co. CEO George Tenedios was quoted as being excited about the opportunity to work with National Floors Direct, as both companies – in addition to being mainstays in the New York City area – share similar ideals and look to benefit from each other’s mutual plans for aggressive growth throughout the North East.

Fresh & Co.’s mission, per the company website, is to “create fresh, creative and healthy meals that excite the mind, heart, and palate. Our menu, farm, local partners and community roots are what makes us different…We are committed to connecting people to real food.”

The company has its own farm on Long Island and partners with local farmers to bring fresh, hyper-local and seasonal produce to the people in their restaurants and cafes and through their home delivery service. Since its inception in 2010, Fresh & Co. has become one of New York’s biggest and most beloved food service providers.

Similarly, National Floors Direct, a direct-to-consumer carpet and flooring specialty service, “Brings the Store to Your Door.” The team offers white-glove service and visits clients’ homes or businesses with samples from their extensive catalog packed with products from the world’s leading brands. Guaranteeing the lowest price in the industry by 15% or more, National Floors Direct cuts out the middle man by connecting consumers with high-quality products straight from the supplier. They also go the extra mile to provide prompt installation and ongoing customer care.

National Floors Direct works with residential and commercial clients and has been involved in several other major New York City projects, including restoring the flooring at Canal Street Market in SoHo. National Floors Direct also won a contract with the esteemed New York City developer HCRE to be the exclusive floor-covering provider for all of HCRE’s NYC buildings. This includes prime locations in SoHo, Chinatown, and LES, as well as Flushing, Queens, where HCRE is currently developing a 300,000 square-foot space.

Learn more about National Floors Direct here:, or learn more about Fresh & Co. here:

National Floors Direct Carries New Mohawk Waterproof Laminate Flooring

National Floors Direct

Whether it’s in the kitchen or the playroom, your home’s flooring can take quite a beating over the course of a day. Depending on the flooring type, threats such as heeled shoes, wet feet, and dirty pet paws can threaten your flooring’s integrity over time. Fortunately, manufacturers like Mohawk are stepping up to offer innovative flooring options that last longer and give you more bang for your buck. National Floors Direct is a direct-to-consumer carpet and flooring specialty service and is the first specialty retailer to carry Mohawk’s waterproof laminate flooring.

Laminate flooring is versatile and resilient, providing a range of aesthetics and application options that can imitate natural materials like wood and ceramic at a fraction of the price. Not to mention it is affordable up-front and in the long-term, with fewer upkeep costs. This is why the premium laminate flooring options available at National Floors Direct are a more practical alternative to genuine hardwood, ceramic, or natural stone for most families, active households, and small businesses.

Mohawk capitalizes on laminate flooring’s existing perks with SolidTech technology.

“SolidTech is the only laminate brand on the market designed with a waterproof and stain-resistant system capable of withstanding family life with kids and pets running through a home on a daily basis,” reads the Mohawk website.

In addition to its impermeability, Mohawk’s Uniclic MultiFit technology allows for easy installation. Furthermore, SolidTech’s construction is 50% denser than average composite core flooring, meaning it will not telegraph visual imperfections beneath the surface, according to the Mohawk website. These sturdy floors are also resistant to identification, heat, and extreme temperature changes.

More on National Floors Direct

National Floors Direct is a direct-to-consumer carpet and flooring specialty service. The company motto, “We Bring the Store to Your Door®” says it all. National Floors Direct is committed to helping customers choose the ideal flooring for their home or business. Their team will come to you to help you select the best fit, then measure and price the job on the spot.

National Floors Direct’s reviews are a testament to their fantastic service and catalog of high-quality carpet, hardwood, laminate, and luxury vinyl products. Taking a revolutionary approach to flooring, they provide the perks of high-end retailers at the price of big-box suppliers, guaranteeing the lowest price in the industry.

National Floors Direct Now Carries Shaw SPC Core Waterproof Luxury Vinyl Plank & Tile Flooring

National Floors Direct has become the first specialty retailer to carry Shaw SPC core waterproof Luxury Vinyl Plank & Tile flooring. Historically, National Floors Direct has prided itself on carrying only the highest quality products in order to offer its customers the best possible options. Luxury waterproof vinyl has caught the attention of specialty retailers such as National Floors Direct due to its incredible benefits and value.

One of the main reasons National Floors Direct made the decision to carry Shaw luxury waterproof vinyl is its ability to prevent moisture buildup. Unlike other types of flooring, waterproof floors trap out the moisture before it penetrates the planks. With everyday wear, you can expect to have spilled water from the shower, sink, and even leaky pipes. All of this water can penetrate the floors and create excess moisture in the home. This extra buildup causes mold and mildew to build up throughout the house.

Because waterproof vinyl does not allow spills or stains to penetrate, it’s quite easy to clean. Instead of soaking into the floorboards, spills stay on the surface, which makes it a breeze to clean. This type of flooring is perfect for areas that receive a lot of foot traffic, such as kitchens or bathrooms.

People with families or pets benefit the most from this type of flooring. When people have pets, it’s easy for accidents to happen. The last thing any homeowner wants is for urine or feces to penetrate the floorboards. With waterproof vinyl floors, owners can clean up accidents without having to worry about lingering stains or smells. Young children also have a tendency to spill liquids such as milk, juice, or other sticky substances. With Shaw flooring courtesy of National Floors Direct, you won’t have to worry about any residue being left behind.

Aside from the obvious benefits of cleanliness and easy maintenance, this floor is also available in many different styles and colors. Because there are so many options available, it’s an excellent option for anyone looking for a particular aesthetic for their home. National Floors Direct is proud to offer direct-to-consumer service.

National Floors Direct specializes in providing its customers with white-glove service, selection, and industry knowledge and expertise. They have built their reputation over the last seventy-five years. After many decades of brick and mortar operation, in 2005 they decided to revolutionalize the way customers shop for flooring. National Floors Direct has a comprehensive catalog of carpet, hardwood, laminate, and more.